Project description

Founded in 2016, Billie le Kid, a boutique specializing in clothing and products for children, was established on Laurier Avenue West in Montreal. Conceived by two friends, the in-store experience is inspired by Ali Baba's cave, where abundance and diversity transport us to the world of childhood.

Thanks to their creative vision and commitment to the quality of the products offered, Billie le Kid quickly became a must-see destination for families in the neighborhood. Building on their success, the two founders decided to open a second branch in an equally emblematic location: the village of Mont-Tremblant, in the Laurentians.

Mont-Tremblant is a popular destination for visitors due to its unique architecture, colorful facades, and recreational tourism offerings. This location is ideal for establishing the boutique, which is inspired by the general store concept.
One of the main challenges of the project is to create a design concept that reflects the identity and atmosphere of the Laurier Avenue boutique, while adapting it to the context and clientele of Mont-Tremblant.